OpenAI's merchant dashboard for claiming business profiles, managing information, and viewing ChatGPT engagement insights.
OpenAI has launched a beta Business Hub that lets companies create and verify business profiles and deploy dedicated business agents, so ChatGPT users can ask about products and services directly. The move positions ChatGPT closer to a Google-style commercial discovery and search gateway, extending its earlier e-commerce ambitions.
OpenAI launched Businesses in ChatGPT in beta, letting merchants claim their business profiles via Business Hub, manage information, and view engagement insights inside ChatGPT. It also introduced Business Agents for eligible U.S. ecommerce and online service businesses, enabling direct agent-mediated interaction with users. The move extends ChatGPT from a Q&A entry point into a commerce discovery and transaction platform.