Business Agents

OpenAI is launching a beta feature called "Businesses in ChatGPT" that lets merchants register and manage business profiles, upload product feeds with pricing and availability, and track mentions and click-throughs inside the chatbot. Eligible US e-commerce and online service providers can also build "Business Agents" that answer customer questions, assist with product comparisons, and serve as targets for ChatGPT ads. The move directly challenges Google My Business and turns ChatGPT's 1.2 billion weekly users into a commercial traffic gateway.

OpenAI launched Businesses in ChatGPT in beta, letting merchants claim their business profiles via Business Hub, manage information, and view engagement insights inside ChatGPT. It also introduced Business Agents for eligible U.S. ecommerce and online service businesses, enabling direct agent-mediated interaction with users. The move extends ChatGPT from a Q&A entry point into a commerce discovery and transaction platform.