OpenAI Launches Business Directory and Merchant Agents in ChatGPT
OpenAI is launching a beta feature called "Businesses in ChatGPT" that lets merchants register and manage business profiles, upload product feeds with pricing and availability, and track mentions and click-throughs inside the chatbot. Eligible US e-commerce and online service providers can also build "Business Agents" that answer customer questions, assist with product comparisons, and serve as targets for ChatGPT ads. The move directly challenges Google My Business and turns ChatGPT's 1.2 billion weekly users into a commercial traffic gateway.
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OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions
[Matthias Bastian](https://the-decoder.com/author/matthias-bastian/) [View the LinkedIn Profile of Matthias Bastian](https://www.linkedin.com/in/matthias-bastian-128b71b1/) Nov 10, 2026 OpenAI is launching a beta feature called "Businesses in ChatGPT" that could compete with Google's "MyBusiness." Google My Business is Google's free tool that lets companies manage how they appear across Search and Maps, and OpenAI's new offering challenges it by placing business profiles directly inside a conversational AI interface instead.
Companies can register and manage their business through a Business Hub, update their information, add product feeds with prices and availability, and track how often they're mentioned in conversations or how many clicks their website gets. Eligible US e-commerce and online service providers can also create "Business Agents," AI agents that answer customer questions in ChatGPT, help with product comparisons, and can serve as targets for ChatGPT ads. Shopify merchants can connect their store directly.
OpenAI says user conversations aren't shared with businesses. ChatGPT currently reaches 1.2 billion users per week, according to OpenAI, and the company plans to expand the offering to more markets and industries over time.