OpenAI Opens ChatGPT Business Profiles and Business Agents
OpenAI now lets businesses claim a profile inside ChatGPT and, for eligible merchants, build a Business Agent that answers customer questions. The move is being framed as the AI-era equivalent of Google My Business, reshaping local discovery, ad click-through and SEO.
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GREG ISENBERG (@gregisenberg) · 2026-11-10 20
openai just let every business claim a profile inside chatgpt. my honest reactions:
1/ this could be the google my business moment for ai, and a lot of agencies made a great living (millions!) in the 2010s just claiming and fixing listings for local businesses
2/ ads can now click through to a conversation with your agent instead of your website (interesting)
3/ every business agent runs on context the company writes, and most brands are going to be bad at it
4/ your product feed is your new seo. boring, and it matters more than your blog now in some ways if you think about it
5/ the dashboard tells you how often chatgpt mentions you but HIDES the prompts and your competitors, so you still can’t see why you’re winning or losing
6/ discovery topics shows what chatgpt already cites you for, which is basically a free content calendar
7/ agents are only open to us ecommerce and online services right now. plumbers, dentists etc are next, and so lots of opportunity to help main street here
8/ businesses can’t see the conversations, so nobody knows which chats turn into sales yet
9/ i’m not sure people want to talk to a brand’s agent. i think they’ll want their own agent to talk to it for them
10/ 1.2 billion people use chatgpt every week. i’d go claim my profile before finishing this post if you can
↳ 引用 @OpenAI (OpenAI): Now in beta: Businesses in ChatGPT.
Claim your business, manage your information, and get insights on how people engage with you.
Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer.