OpenAI 推出 ChatGPT 企业目录与商家智能体
OpenAI 推出名为“Businesses in ChatGPT”的测试功能，允许商家在 ChatGPT 内注册并管理企业档案、上传含价格与库存的商品信息流，并追踪曝光与点击数据。符合条件的美国电商与服务商还可创建“Business Agents”，由 AI 智能体直接回答客户问题、辅助商品比价，并成为 ChatGPT 广告的投放载体。此举直接对标 Google My Business，将 ChatGPT 每周 12 亿用户转化为商业流量入口。
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OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions
[Matthias Bastian](https://the-decoder.com/author/matthias-bastian/) [View the LinkedIn Profile of Matthias Bastian](https://www.linkedin.com/in/matthias-bastian-128b71b1/) Nov 10, 2026 OpenAI is launching a beta feature called "Businesses in ChatGPT" that could compete with Google's "MyBusiness." Google My Business is Google's free tool that lets companies manage how they appear across Search and Maps, and OpenAI's new offering challenges it by placing business profiles directly inside a conversational AI interface instead.
Companies can register and manage their business through a Business Hub, update their information, add product feeds with prices and availability, and track how often they're mentioned in conversations or how many clicks their website gets. Eligible US e-commerce and online service providers can also create "Business Agents," AI agents that answer customer questions in ChatGPT, help with product comparisons, and can serve as targets for ChatGPT ads. Shopify merchants can connect their store directly.
OpenAI says user conversations aren't shared with businesses. ChatGPT currently reaches 1.2 billion users per week, according to OpenAI, and the company plans to expand the offering to more markets and industries over time.